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Four launches One Luxury Marketing

Four Communications Group has launched One Luxury Marketing, a new specialist practice of the Group’s highly successful Four Marketing and Media.

The addition of One Luxury Marketing to the Four Communications brand enables the company to grow further in the rapidly expanding luxury market and enhances its ability to offer integrated solutions encompassing marketing, media, event management, PR, content, digital and film.

One Luxury Marketing will focus primarily on representing high-end, luxury lifestyle, consumer and property brands such as Café Royal hotel, Grace Belgravia and The Hideaways Club, whilst at the same time offering specialist support to the company’s existing luxury clients. One Luxury Marketing launches initially from offices in the UK (London) and the Gulf (Abu Dhabi, Dubai and Muscat) and will target China and Australia over the next twelve months.

One Luxury Marketing provides exclusive, unrivalled expertise in creating bespoke, integrated marketing and media campaigns targeting high-net-worth global audiences. The practice offers premium and strategic solutions in all areas of film, digital marketing, PR, sponsorship and corporate events and provides support at every stage of the marketing process working with clients on all aspects of their campaigns.

The practice is headed up by Managing Director Jemma Lester, who has many years’ experience working in the luxury industry, and was previously global Marketing Director of The Hideaways Club and CEO of bespoke film company Bucket List Film.

Commenting on the launch she said, “There is a continuous and growing demand for luxury products, particularly in emerging global markets, and at One Luxury Marketing we have put together a team of highly experienced specialists who have a genuine understanding of the true value of luxury – its heritage, craftsmanship, exclusivity and bespoke service. With this understanding in mind we intend to provide creative and innovative solutions to a boutique collection of luxury clients.”

She added, “With intellectual and cultural experiences becoming inextricably part of the luxury brand story, film is a growing trend and a powerful and creative tool in reaching high-net-worth audiences who are constantly on the move. One Luxury Marketing’s team of experienced and professional researchers, producers, cameramen and editors work with our marketing specialists to produce broadcast quality films to promote our clients’ brands – from high impact mini-features to corporate films.”

Four Communications Group runs an international network offering strategic advice and practical support across the complete marketing and communications spectrum. In the past twelve years the company has grown from an initial seven people to more than 150 and has expanded its offices to include London, Dubai, Abu Dhabi and Muscat. The Group will open its next office in Doha later this year.

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