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Four launches Humberts in the Middle East

28 October 2008: Four Communications launched one of the UK’s leading estate agents, Humberts, to a global audience at Cityscape, Dubai’s premier property trade show, in October.


Humberts showed its lavish property portfolio at the exhibition for the first time to mark the launch of its Middle East network of offices, opening soon in Dubai and Abu Dhabi.

Four Communications developed a full communications campaign, including a new media, PR and marketing strategy. The overall design reinforced the brand's credentials and was carried through all collateral, including a corporate brochure, direct mail and a UK and international press and radio campaign.

Andrew Jack, managing director, Four Marketing & Media, said:

"To build the brand in the Middle East, we concentrated on Humberts’ strengths, its longstanding reputation as one of the UK’s most respected firms and focussed the campaign on the pedigree of services and products which will translate successfully to the Middle East market.”

Monica Rowe, marketing manager, Humberts, said:

“Four’s approach resulted in an effective launch ahead of our new offices opening in the Gulf. The radio advert drew higher than anticipated numbers of interested parties to the Cityscape exhibition stand, while the press adverts in both the UK and the UAE sparked interest with our target audiences.”

Four Communications has offices in London, Dubai, Abu Dhabi and Liverpool.

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