Luxury branding expert Alex De Blonay, the creative force behind the One Hyde Park brand for Candy & Candy, has joined the marketing and media practice at Four Communications, the award-winning independent agency.
Alex has been appointed Creative Director, reporting to Andrew Jack, managing director of Four Marketing & Media. Alex has 12 years experience in the luxury and property sector - six years as Head of Branding for Candy & Candy, and as Brand Director at 1508 London, a luxury design house.
At Candy & Candy, Alex created the globally renowned One Hyde Park brand and was responsible for all elements of the marketing strategy for the UK’s most famous new development, which attracted ultra high net worth buyers from around the world and set new levels for prices in prime central London.
Alex will bring her creative flair and vision to add value to Four’s work with leading developers and agents, both in the UK and internationally. Four Communications is based in London and the Gulf, with an international network of offices, and offers truly integrated communications service, with a specialist property offering across marketing and media, PR, public affairs and digital services.
Andrew Jack said: “Alex is exceptionally talented and has an outstanding track record in the luxury sector. Her ability to create real stand-out in a highly competitive marketplace will enhance Four’s position as the leading experts in property marketing and media.”
Alex De Blonay said: “Four has an amazing reputation and I am looking forward to working with Andrew and the team to create marketing strategies that break boundaries, capture the imagination of the audience and deliver results for new and existing clients.”