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Four hires Kevin Redfern as director in PR practice

Independent integrated communications agency, Four Communications, has hired Kevin Redfern as a director in its PR division. Kevin is a highly experienced consumer and corporate PR director with a wide range of experience at leading agencies, in senior European roles in-house and running his own small agency. At Four, he will be taking on a portfolio of consumer-focussed clients and building a new practice building on Four’s consumer technology and entertainment work. He will work alongside other specialist PR teams in property, financial services, travel & tourism, public sector, sport and the arts.
Kevin has long-standing links with Four. He worked with two of Four’s founding partners, Nan Williams and Ray Eglington in the late 1990s at Charles Barker BSMG when Nan was its CEO and Ray was joint MD. Kevin also took over the running of Charles Barker BSMG’s youth division, SLAM, from another Four founding partner, Tim Lewis Since then Kevin has taken on senior in-house EMEA marketing and PR roles with clients such as Mitsubishi Electric and worked with agencies including Joe Public Relations, PR21 and Ogilvy PR New York. His client portfolio spans Dell, MTV, Carphone Warehouse, FujiFilm, British Nuclear Fuels, British American Racing, Orange and Zurich Financial Services, Diageo and Twentieth Century Fox.  Four Communications is one of the UK’s leading independent communications agencies. Built on an integrated offering from the start, the agency offers services in public relations, public affairs, design, digital, sponsorship, media and marketing – all under one roof at the agency’s HQ in Leicester Square. Its impressive client list includes Sony Computer Entertainment Europe, The Chartered Institute of Marketing, Club Med, The 2011 Census, HSBC, The Crown Estate, Greene King and Etihad Airways.

Four Communications MD Einir Williams said:
“We are pleased to welcome such a highly experienced, motivated and commercially successful director such as Kevin into our PR division. This year is special for us as we enter our 10th year and we are focussing on investment in the business to take us to the next stage of growth.” Kevin adds: ‘I genuinely feel very honoured to be joining Four. Starting a new job is always exciting but being hired by people with whom you’ve previously worked is particularly special. It’s a great agency with a great philosophy and I feel privileged to be part of the team.” Formed at the end of 2001 by its four founding partners – CEO Nan Williams, international MD Ray Eglington, MD Einir Williams and consumer and green guru Tim Lewis, the agency has grown from seven to a hundred people in this time, making it one of the leading independents in the UK.  Four also has offices in Abu Dhabi and Dubai from which it operates right across the Gulf.
For further information: Einir Williams on 07973 159918 or email


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