Four Health Media continues to lead the way within the health media industry, becoming the first healthcare media agency welcomed as a member of the Programmatic Health Council.
The Programmatic Health Council (PHC) is an advocacy group comprised of programmatic and healthcare advertising experts committed to leading efforts to advance programmatic advertising among health brands, agencies and publishers.
As one of the early adopters Four Health Media has been shaping the programmatic offering within the industry, and working with key suppliers to deliver the most innovative and efficient programmatic offering in the market to clients.
Programmatic advertising delivers the mainstay of consumer advertising campaigns, yet is at a nascent stage within the healthcare due to the nuanced nature of the industry. Through learning from the experiences of other verticals and overlaying deep industry expertise, the Four Health Media team has been able to help develop and then deliver the first programmatic campaigns to key targeted health audiences, with extraordinary results.
Through mutually beneficial agreements Four Health Media has secured exclusive a preferred partner agreement with the key platform within this market, and looks forward to offering this to clients throughout the remainder of 2018 and beyond.
To find out more about integrated media solutions email Emma Statham, managing director of Four Health Media here.