It’s been a busy week for Four’s BBC Worldwide PR team in the Gulf, who worked diligently to promote the launch of BBC Worldwide’s new bespoke English drama channel BBC First in the MENA region.
Following months of pre-launch preparation, the team rallied to publicise the new BBC channel across a wide range of English and Arabic media outlets. Their efforts bore fruit, culminating with BBC First appearing on the cover of the Gulf News Tabloid, a double page centrefold in The National, and coverage in every major Arabic-language broadsheet daily. Not to mention multiple expat blogs and monthly magazines.
All that is left to do is catch the latest and greatest episodes of War and Peace, Doctor Who, Sherlock, Luther, East Enders and From Darkness on OSN channel 215.