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Four drives Radio Taxis to the top

Sustainable transport provider wins prestigious Green Award 5 November 2007 Radio Taxis Group has reiterated its reputation as the UK's most environmentally friendly transport provider, by winning the award for Best PR Campaign (Under £100,000) at the prestigious Green Awards 2007. Nominated for the launch of their new 30% blend BioFuel in conjunction with leading London PR agency Four Communications, Radio Taxis beat-off competition from the Co-operative Group and Lush to take the award. Other winners on the night included Honda, Marks and Spencer, BSkyB and the Carbon Trust. Commenting Geoffrey Riesel, Chairman of Radio Taxis said, "We are delighted to have been recognised for the success of the event, which was the perfect platform to launch our new BioFuel from. Already we have seen a real growth in sales and this is in no small part due to the campaign." Tim Lewis, head of Four's Sustainable Business team said, "In the ten years since we looked to introduce the concept of carbon to the world we have seen huge strides forward in embedding sustainability into business practice. Radio Taxis should be applauded for all of the work that they have done, and continue to do." Held at the end of July, the launch publicised the unveiling of Radio Taxis' new BioFuel, the first to be created specifically for taxis. The panel of judges commended Radio Taxis and Four for the choice of location and ambassador which helped to drive coverage amongst key regional media and for the strategic approach of the campaign which saw different messages communicated to diverse target audiences, as a part of the wider integrated programme. In the month following the launch, Radio Taxis received over £9 million of positive coverage with stories run across four networks in the US, Middle East and UK, as well as significant pick-up in strategically important London media. Four Communications is a specialist in environmental communications. The first PR agency in the UK to become CarbonNeutral, the company has worked with a variety of clients across the sector, including acclimatise, the Carbon Trust, Country Life, Greenergy, Vextrix and the Waste Recycling Group. For further information please contact: Paul Donlon or Oliver Williams E: T: 0044 (0) 870 420 3268

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