Four client Celtic Manor is currently gearing up to host the 38th Ryder Cup from 1-3 October 2010.
Through national and European media coverage Four has succeeded in promoting the resorts offering over and beyond the Ryder Cup. Journalists from five key markets have made the trip to Celtic Manor to find out for themselves what exactly is on offer.
In addition Four has arranged for the first European ‘Writer Cup’ to take place at the resort where journalists from the UK and Europe’s finest sports publications squared off in a Ryder Cup style competition.
Four’s UK chief executive Alun James is pleased with the results so far. He said, “It’s always challenging to ensure the destination of a sporting event gets the exposure it deserves; there is always the danger that the competition itself will steal the limelight. The Celtic Manor team has developed some core relationships around European media and has ensured that Celtic Manor is maximising the benefits of hosting one of the top three greatest sporting events in the world”.