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Four Consulting managing director Alun James discusses the recent Mars recall and crisis PR with The Independent

This week, managing director of Four Consulting Alun James spoke to The Independent about crisis PR in the wake of the recent Mars recall which has seen products being recalled across 55 countries after a customer in Germany found some plastic in a Snickers bar.  

Highlighting the need for ‘preparedness’ in the wake of a scandal, Alun provided insight on the necessary steps that should be adopted by brands who find themselves having to weather a crisis, and explained why responding to a crisis is actually an opportunity which can enhance a brand’s reputation if handled well.  

You can read the full article here

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