Between the 13 and 24 December, the Four team wrote, Tweet by Tweet, their first ever, improvised, social novel, ‘The Night BeFour Christmas’.
With 233 lines, 15 comments and 42 retweets, ‘The Night BeFour Christmas’ certainly maintained pace, and exceeded expectations throughout the twelve days. Clients, the media and tweeters alike (as well as Four colleagues), were invited to suggest how the story, written on Twitter and published on the company’s website, progressed.
Not just for fun, this venture was all in aid of Broadway - Homelessness and Support, a London based charity whose vision is that every person finds and keeps a home. Instead of sending Christmas cards, Four will donate £1 (up to £500) for every suggestion, tweet and retweet.
Take a look at the website, www.fourcommunications.com/nightbefourchristmas, to read the full story. And you might just find yourself transported away to a winter wonderland......