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Four Communications wins brief for 6th Abu Dhabi Music and Arts Festival

Four Communications has been chosen to manage a wide-ranging communications programme for the Abu Dhabi Music and Arts Festival, which runs from 21 March to 4 April 2009.

Four's team will provide communications strategy and media relations support in the run-up to the festival, which is now in its sixth year.
 
Einir Williams, partner at Four Communications said: “Abu Dhabi is consolidating its position as a global centre for culture and the Abu Dhabi Music and Arts Festival is a key element of this. It’s a fantastic project and we’re really excited by the programme for 2009.”
 
The Festival, organised by the Abu Dhabi Music and Arts Foundation (ADMAF), is held under the patronage of His Highness Sheikh Mohamed bin Zayed al Nahyan, Crown Prince of Abu Dhabi, and is the region’s foremost cultural event, attracting world-class artists from across the globe.
 
Next year’s Festival will begin with a gala performance on Saturday 21 March and will run for two weeks, finishing on Saturday 4 April. Tickets are set to go on sale on 25 January 2009, with full details of performers announced at that time. 
H. E. Mrs Hoda I. Al Khamis-Kanoo, Founder of the Abu Dhabi Music and Arts Foundation, said: “The Abu Dhabi Music and Arts Festival is now well-established as one of the highlights of the Gulf’s cultural calendar, and we are delighted to be able to welcome the world’s greatest living artists to Abu Dhabi for a sixth year. Next year, our line up of artists will be world-class – it’s our most inspiring schedule yet.
 
“It is really important that we communicate effectively the aims and objectives of our events in 2009 and our choice of communications partner was critical. The Four team has shown a great enthusiasm for and commitment to the Festival.”
 
The 6th Festival is set to build on the incredible success of 2008’s event, which saw more than 9,000 people attend a schedule of performances ranging from ballet to Arabian and Western contemporary classical music. The Visual Arts Exhibition was also incorporated into the festival for the first time. Following the success of the exhibitions, workshops and educational programs held in venues across the city, the contribution of the visual arts is to be expanded in 2009. 
With 35 public performances and events, the 5th Festival saw 2,150 tickets sold to the 10 major events , with many fully sold-out, and the Festival’s organisers anticipate an even stronger demand for 2009’s enlarged programme. 507 visiting artists and support staff made their way to Abu Dhabi for the last Festival, responsible for over 2,100 nights booked in local hotels.
 
Would-be concertgoers and exhibition visitors can register at the Festival site (http://www.admafestival.com) to receive further information as it is announced.
 
The Festival is an integral part of the Abu Dhabi Music and Arts Foundation’s efforts to complement Abu Dhabi’s cultural vision by setting the highest standards for social responsibility, and advancing the arts, education, culture and creativity in the Emirate. 
 

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