Four Communications was named Agency of the Year by the Middle East Public Relations Association (MEPRA) last night, during an awards ceremony in which it was also recognised for delivering the region's best campaigns for Consumer Services, Corporate Reputation and Image, and Government Communications.
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Four Communications named Middle East's Agency of the Year
Four and Emirates Nuclear Energy Corporation won the Best Practice - Government Communications award for the second year running, this time for the "Energy Pioneers" campaign to attract Emiratis into the nuclear industry.
Four and London Business School won the Best Practice - Corporate Reputation and Image award for a long-running programme to build the School's profile across the Gulf. Four also won this category last year, for its work with Etihad Airways.
Four and Troon Golf won the Best Practice - Consumer Services award for a consumer PR campaign to promote Abu Dhabi Golf Club and Saadiyat Beach Golf Club in the UAE and the Gulf. Four also won this category in 2012, for its work with Millennium & Copthorne Hotels.
Four then capped a night in which it had another 10 finalist nominations, more than any other agency, by being named overall Agency of the Year. Last year, it was Agency of the Year in the 1-20 employees category.
Ray Eglington, managing director of Four Communications, said:
"We are delighted to have been recognised by the MEPRA judges, both in individual campaign categories and as the overall agency.
“I am grateful for their endorsement. I am also grateful to the two groups who really made this happen: our fantastic team, who work so hard on delivering quality campaigns, and our wonderful clients, who are partners in our success.”
The full list of Four’s MEPRA Awards wins and finalists is:
Agency of the Year
Troon Golf and Four Communications: "The Dhabi that Roared!"
Emirates Nuclear Energy Corporation and Four Communications: "Unlocking the UAE's Natural Energy”
Corporate Reputation & Image
London Business School and Four Communications: "London Business School"
Abu Dhabi Council for Economic Development and Four Communications: "Bright Sparks"
Glasspoint and Four Communications / Antenna Group: "Focus!"
Best Use of Media Relations - Consumer or Trade
Ras Al Khaimah Tourism Development Authority and Four Communications: "Selling Ras Al Khaimah"
British Council and Four Communications: "Going Global"
Victoria International School of Sharjah and Four Communications: "Leading the Way"
Best Use of Social Media/ Digital PR
Emirates Nuclear Energy Corporation and Four Communications: "Unlocking the UAE's Natural Energy"
Business to Business
State Government of Victoria and Four Communications: "On a Mission"
NATS and Four Communications: "Going Up a Level"
Best Live Event/Stunt
Tourism Ireland and Four Communications: "The Gathering Greening"
Best Integrated Campaign
Tourism Ireland and Four Communications: "St Patrick's Week"