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Four Communications appoints former CEO of VisitBritain as strategic advisor

Sandie Dawe, the former CEO of VisitBritain with nearly 30 years of tourism experience has been appointed a strategic advisor to Four Communications – a leading integrated marketing communications agency based in London and the Gulf.

Sandie was the architect of Britain’s tourism strategy for the London Olympic & Paralympic Games and she played a major role in the development of the Government’s GREAT  campaign which successfully unites the international promotion of Britain under one banner for inward investment, education, trade and tourism.  Her expertise includes culture and heritage, business and sport tourism.  She is now a Board Member of London & Partners, the Mayor of London’s international promotional body, a Trustee of the Heritage Lottery Fund and Chair of Kids in Museums, an independent charity dedicated to making museums open and welcoming to all families.  In 2008 Sandie was awarded an MBE for services to the tourism industry and she received a CBE in the 2015 New Year Honours list.

Four Communications is an integrated communications agency with specialist practices focusing on sectors such as travel, property, sports, arts, travel, sponsorship, corporate and consumer communications, media buying, public affairs and digital design and development.

Debbie Hindle, managing director of Four bgb, Four Communications’ travel practice said:  “We are honoured  to welcome Sandie Dawe as a strategic advisor for our business and our clients. Sandie’s experience of building a globally strategic tourism board will be extremely valuable to many of our international clients as will her cross-governmental work with branding, culture, heritage, sports and crisis communications. We are looking forward to bringing that deep strategic insight and approach to on our clients in the future.”

Sandie Dawe confirmed her new appointment and said:  “I have dealt with many communications businesses during my time in tourism and I have always highly rated Debbie Hindle and her team.  I am excited about the prospect of bringing my experience to the company and its global portfolio of clients and to helping to build a suite of best practice tools.”




For further information, please contact:

Debbie Hindle

+44 20 3697 4313 / +44 20 3697 4319

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