(18 January 2016) Four Communications has been appointed to handle UK Public Relations for Homestay.com; the leading online marketplace for hosted accommodation.
Four Communications begins work this week with the key focus being on increasing Homestay’s share of voice, raising awareness of the Homestay.com brand, driving traffic to the site and increasing bookings.
Sarah Freeman, Homestay’s PR lead, said: “We are delighted to be working with Four Communications. We were looking for an agency that could build on the work we have already done to promote the Homestay brand and felt that Four Communications has the right experience, contacts and creative ideas to help make this happen. We are in an increasingly competitive marketplace and we look forward to working with our new PR team to really help the Homestay brand stand out in the UK.”
The Four Communications Homestay account is headed up by director Helen Coop, who said: “We are delighted to be working with Homestay.com. This is a very exciting time to be working on a brand like Homestay. Having an authentic experience is becoming more and more important to tourists; the Homestay brand, with its hosted accommodation, is incredibly well placed to offer visitors a raft of experiences that they will not get elsewhere. We will be delivering traditional and digital campaigns to support the brand’s marketing strategy, drive traffic to the website and ultimately generate bookings.”
Please contact Helen Coop for further information on: 0203 697 4200
Homestay.com is an accommodation marketplace dedicated to the homestay travel experience, where the host is present for every stay. With more than 50,000 hosts offering places to stay across some 150 countries, Homestay.com enables travellers to stay in the home of a local resident while they are there. Focused as much on people as it is on places, Homestay.com puts hosts at the heart of amazing travel experiences. The company was founded by Tom Kennedy, co-founder of HostelWorld.com, and Debbie Flynn, a veteran of the education travel industry. Homestay.com is funded by Delta Partners Ltd.