London, 4 June 2015: Independent integrated communications agency, Four Communications Group has acquired 100 per cent of market-leading healthcare media planning & buying agency MSA Media. The company will be renamed Four MSA and become part of Four’s Marketing & Media operations.
MSA Media clients include Novartis, Bayer and Macmillan. The company was founded by managing director, Emma Statham in 2004 and specialises in pharmaceutical, medical and healthcare. Emma Statham will join the operating board of Four Communications Group and Ben Mansfield will become deputy managing director of Four MSA. MSA Media has 12 staff. After the acquisition, Four Communications Group will have more than 230 staff in the UK and the Gulf.
The acquisition will take Four’s combined operations in media planning & buying to revenues of £31 million a year. Four Communications Group’s integrated communications offer spans public relations, public affairs, digital, design, content, search and sponsorship alongside media planning and is now expected to deliver overall turnover of £50 million a year.
Nan Williams, Four Communications Group chief executive said: “The acquisition of MSA Media strengthens our position in the media planning market and gains us significant market entry to a new sector in healthcare. We are already leaders in media planning in the real estate and travel sectors and our plan is to continue to develop in specialist markets. On the back of this acquisition we will also be developing our plans to offer other services into the healthcare market in the coming months.”
Andrew Jack, managing director of Four Marketing & Media said: “I am thrilled to welcome Emma and her team to Four. The media landscape is changing fast and together we will be even more of a force to be reckoned with.”
Emma Statham, managing director of MSA Media said: “Since founding MSA in 2004 my goal has always been to make the agency the best in class through new skills, offerings and partnerships, so I’m delighted that this latest development totally reflects this goal. Becoming part of the Four Communications Group will allow MSA to continue its international growth and to offer all clients the best possible support. Personally I’m really excited to be leading MSA into this next stage of our journey, with a great team on board and substantial new opportunities to explore.”
Four MSA will sit alongside the agency’s other specialist teams in property, financial services, public sector, sports, education, travel & transportation.
MSA Media is Four Communications Group’s fifth UK acquisition and the Group plans to continue its acquisition programme in the UK and internationally. The Group now has operations in London, Edinburgh and Cardiff in the United Kingdom and in Abu Dhabi and Dubai in the UAE.
For further information:
Nan Williams, chief executive, Four Communications Group – mobile: 07774 741 518 or email: firstname.lastname@example.org