Today Four Colman Getty is celebrating the culmination of a major two and a half year campaign, as the Library of Birmingham opens its doors to the public.
Four Colman Getty was appointed in April 2011 to run the media relations campaign for the largest public library in Western Europe and position it as a major new cultural destination. The brief was to build excitement locally, nationally and internationally, place the Library of Birmingham at the heart of the cultural regeneration debate and secure national, international and local coverage.
This morning over 100 accredited national, international and local journalists saw the Library officially opened by guest of honour Malala Yousafzai, the 16 year old education activist and campaigner for the rights of women and girls around the globe.
In the week before opening, coverage highlights included "A temple of learning: New £188m library is sparkling cornerstone of Birmingham’s rebirth" The Independent, "£189m library opens new chapter for second city" The Times (£), “an enchanting temple of calm” Daily Telegraph, as well as the Sunday Times, Financial Times, Daily Mail, The Guardian, Wallpaper* and BBC Radio 4.
Interest has been maintained throughout the campaign with coverage since 2011 ranging from a BBC Radio 4 documentary on libraries of the future to a ten week series of double page spreads and special opening supplements in the Birmingham Post and Mail.
The campaign doesn’t stop today; the team will continue to work on gaining maximum exposure for the four month Discovery Season of events, displays and activities to mark its opening.