On 30 March the partnership between Four Communications client, Accenture, and Skandia Team GBR, the British sailing team in the Olympic and Paralympic classes, was awarded the Hollis Award for best corporate sponsorship.
The Hollis Awards are ‘the sponsorship Oscars’, celebrating the best campaigns across sports, art, education and the environment and highlighting best practice in planning, execution and evaluation.
The award reflects the exceptional nature of the relationship between Accenture and Skandia Team GBR which centres on Accenture’s distinctive approach to sponsorship, termed Intelligent Funding. This sees Accenture match its financial investment with in-kind support which sees its consultants providing solutions for its partners’ business issues.
To date, Accenture has applied the Intelligent Funding principle to its work with the Royal Yachting Association (RYA) to develop a sailor performance profiling tool pilot that enables Skandia Team GBR management to improve the quality of analysis and reporting across the Olympic and Paralympic sailing. This will, in turn, enable Skandia Team GBR more closely monitor the performance of its leading sailing talent and increase the team’s chances of remaining at the pinnacle of a sport that it has dominated at Olympic level since 2000.
Accenture’s partnership with Skandia Team GBR also benefits Accenture’s employees. In 2008, Accenture used the series of key sailing regattas over the summer as a theme for a number of major internal communications events which featured coaches and sailors who went on to become members of the Team GB Olympic squad.
The sponsorship also acts as a significant business development tool, allowing Accenture to provide its key clients and prospects with unrivalled hospitality opportunities including behind-the-scenes access to the squad, together with the chance to sail with Britain’s Olympic medallists.
Trevor Hatton, Managing Director of Accenture Scotland and the company’s Executive Champion for the sponsorship, said: ‘This partnership enables us to demonstrate a commitment to a major Olympic sport. Skandia Team GBR is the world’s most successful sailing team and our relationship with them embodies the essence of the Accenture brand, High Performance. Delivered. It’s fantastic that the hard work and return on investment achieved through this sponsorship has been recognised by the 2009 Hollis Awards’.
Stephen Park, RYA Olympic Manager added ‘Accenture’s unique approach to the sponsorship means that they can deliver a significant impact on the performance of the British sailing team. Their valuable expertise is enabling us to apply best practice from the corporate world to our approaches to coaching and team management. Accenture’s involvement continues to ensure we have the best chance of staying ahead of the competition.’
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For further information on the Accenture partnership with Skandia Team GBR please contact Helen Moir, Four Communications
0870 066 8727 firstname.lastname@example.org
Notes to editors
Accenture is a global management consulting, technology services and outsourcing company. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments.
With more than 186,000 people serving clients in over 120 countries, the company generated net revenues of US$23.39 billion for the fiscal year ended Aug. 31, 2008. Its home page is www.accenture.com.
Sailing is one of the most successful Olympic sports in this country and Great Britain is the world's top Olympic sailing nation. The Royal Yachting Association (RYA) is the national governing body for all forms of sailing, windsurfing, and powerboat racing.
The RYA is recognised by all government offices as being the negotiating body for the activities it represents. It continually fights for the rights and freedoms of its 103,000 personal members, the majority of whom choose to go afloat for purely recreational non-competitive pleasure on coastal and inland waters.
It represents a further estimated 500,000 boat owners nationally through its 1600 affiliated clubs and boat owner associations.
Olympic and Youth sailing is a beneficiary of the Lottery funded World Class Programmes (WCP) and administered by the Sports Councils. The Programmes focus on performance sport with the aim of achieving sporting excellence on the world stage. Further information can be found on the UK Sport website at www.uksport.gov.uk and Sport England’s website at www.sportengland.org.
Further information can be found at www.rya.org.uk.
Skandia Team GBR - The facts:
- GB is the world’s top Olympic sailing nation, having topped the medal table at the 2000, 2004 and 2008 Olympics Games.
- Sailing was the most successful sport for Team GB at the Olympic Games in both Sydney and Athens.
- Team GB won six sailing medals in 2008 and five sailing medals in the 2000 and 2004 Olympics.
- Skandia Team GB consists of three squads – the “Performance Squad” currently made up of 44 sailors, and the “Development” and “Transitional” squads, which are jointly made up of 45 sailors.