The Four Change team has been busy this week, raising awareness of British Science Week – an annual celebration of science, technology, engineering and maths.
The team kicked off the run up to the week by launching some researching findings from YouGov, revealing that 1 in 3 people believe the rise of artificial intelligence spells the end of mankind. Robots wiping us out aside, 1 in 4 respondents were of the view it would bring benefits in the short term.
Just some of the coverage highlights included Mail Online, the Chris Evans Breakfast Show and the BBC News bulletin.
In addition on Monday, the team put the innovative technology of their alarm clocks to the test, rising at 5am to oversee an exciting promotion of ‘Demo Day’ at Bow School, with science presenter Greg Foot and Sky News Sunrise. Suffice to say, the team nailed all the elements of the PR activity, resulting in the week truly going off with a bang.