The Four Broadgate team working with client Durham University Business School welcomed its MSc Marketing students to Four HQ this week, as they hosted a presentation providing them with an introduction to PR, the agency and issues management.
The session was attended by 25 students from the UK and overseas as part of the Business School’s Marketing City Tour of London initiative, and was a resounding success. Students listened to a short introduction to Four Communications and then engaged in an issues management workshop, which included the students drafting and discussing statements around fictional scenarios.
A more informal meeting took place the night before the workshop, where the students talked with the team about their various career aspirations. The team received very positive feedback from the workshop, which was a part of a visit to leading creative and marketing agencies in London.