August, the so-called silly season, is a time when education takes centre stage with the annual media focus on A-Level and GCSE results.
As the nation’s teenagers prepared to jump for joy (and Twitter turned to whether the front pages would be of bouncing boys rather than the traditional image of girls – top marks to the guardian for this terrific video of Lego figurines), Four Colman Getty’s Campaigning team was busy working with education clients Brightside and the Association of Graduate Recruiters (AGR).
The team crafted statements in advance, issued to forward planning desks and national education correspondents, to ensure that spokespeople from Brightside – a charity that helps young people access the education and career routes they might not have believed were available to them – and the Association of Graduate Recruiters were both key commentators as the results came in.
Brightside’s Chief Executive Dr Tessa Stone reminded BBC viewers that for every joyful jumper there was a young person who needed help and guidance to realise their potential, and talked about Brightside’s information services for these people.
Stephen Isherwood, new Chief Executive of the AGR, was quoted in both the Daily Telegraph and the Independent with an interview with The Times to follow, while AGR’s recent research on graduate vacancies and salaries was cited by both The Sun and the guardian in careers pieces on GCSE results day.