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Four boosts travel & tourism practice

Three new appointments to support growth 1 August 2007 Four Communications today announced three new appointments to its travel & tourism PR team, in a move to bolster the division further following significant new business growth. Natalie Amos joins as an account director after four years at McCluskey International where she managed campaigns for clients including the Jamaica Tourist Board, Maldives Tourism Promotion Board & Kimpton Hotels. Before that, Natalie worked at Conde Nast Traveller. Monica Barten joins as an account manager from The Saltmarsh Partnership, with a background in Caribbean and Far East destination PR and representation services. Prior to joining The Saltmash Partnership, Monica was based in Sydney as a press officer for Tourism Victoria. Rebecca Leach joins as an account executive from KTA, another specialist travel PR agency, where she worked across tourist board and hotel clients. The new appointments form part of the nine-strong travel PR division within Four, reporting to Head of Travel PR Lis Griffiths. All three join Four in July 2007, and will be working across the team's existing client portfolio which includes bmi, Club Med, Scandinavian Airlines, Nakheel and The Celtic Manor Resort. Nan Williams, chief executive and founding partner of Four said "Travel PR has always been at the heart of our company. We have undergone rapid growth over the last five and a half years, and our Travel PR team reflects our focus on developing specialist teams in key industry sectors. It has really come into its own in the last 18 months, with a rapidly expanding client portfolio which spans the corporate, consumer, lifestyle and international arenas." Lis Griffiths said: "Travel PR is no longer just about the travel press. The ability to extend a client's exposure to wider audiences is crucial in this crowded marketplace, and it is where the benefits and expertise of a full-service agency are key. Our new team members bring with them a heritage of specialist industry experience which is invaluable to an agency such as Four. Added to our own expertise in corporate, consumer, 'green', technology and digital PR makes this investment a unique offer in this market."
For more information please contact:
Nan Williams, chief executive:
44 7774 741 578
Lis Griffiths, head of travel PR:
44 7900 193 355

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