Florida’s Space Coast of Tourism has appointed Four bgb as its first PR agency in the UK. The agency is working on a project basis from June 2013.
Four bgb has been briefed to raise awareness of Florida’s Space Coast amongst UK and Ireland media to help increase UK visitors and overnight stays.
Florida’s Space Coast is just a 45 minute drive from Orlando and is Orlando’s closest beach. The area is famous for the Kennedy Space Centre – where the exciting new Space Shuttle Atlantis exhibit opens 29 June 2013 and Port Canaveral, one of the busiest cruise ports in the United States.
Rob Varley, executive director of the Space Coast Office of Tourism stated: “We are delighted to engage Four bgb to help us expand our media awareness in the UK market. The Space Coast is an ideal destination for UK visitors during their Central Florida holiday and we look forward to spreading the exciting news about what we have to offer.”
The account will be managed by Kylie Jenkins and overseen by director, Helen Coop. Kylie has previous experience working with Florida’s Space Coast of Tourism during her work with VISIT FLORIDA.