Following a competitive tender, Four bgb has been retained as Tourism Victoria’s UK public and media relations agency.
Four bgb has been the incumbent agency since 2009 and will continue to position Melbourne and the state of Victoria as the gateway for holidays to Australia. Four bgb work with Tourism Victoria on an integrated marketing strategy, maximising PR opportunities, creating content for the UK blog and supporting on advertising campaigns with key industry partners and targeted media owners.
Four bgb will report to Claire Golding, Tourism Victoria's regional manager for the UK and Europe.
For the full article please visit http://www.prweek.com/article/1215987/four-bgb-beats-40-agencies-retain-tourism-victoria-business