Leading UK travel communications expert Four bgb has appointed Rob Wilson as head of sales and marketing for travel and tourism to respond to an increasing demand for integrated marketing solutions.
Rob Wilson is an experienced travel industry marketer with twenty years’ experience having worked for companies including the US tour operator TWA Getaway Vacations, Suncars and Flight Connections, the trade flight arm of ITC Classics. Rob has also held the role of brand development manager for First Choice Holidays where he focused on new market and product development, specialist sectors, route development and brand integration.
Rob joins Four bgb from Hills Balfour where he spent nine years advising and implementing leisure and meetings, incentive, convention and events (MICE) marketing strategies for clients such as New York City, Dubai, Mauritius, Texas, Hawaii and Catalonia tourism or convention bureaus.
Four bgb handles sales and marketing for clients ranging from South Tyrol in Italy, to St Vincent and the Grenadines in the Caribbean. The 25-strong Four bgb dedicated travel team are part of the independent and integrated agency Four Communications which includes media buying, digital design and marketing, public affairs, SEO, social media and luxury, culture, corporate, arts and sports communications experts. The company also has offices in Dubai, Abu Dhabi and Oman and is a founder member of an independent agency network of like-minded travel communications specialists with offices around the world from China to Brazil and USA to Australia.
Four bgb managing director Debbie Hindle said: “There’s been a real blurring of marketing and communications disciplines and an increasing number of our clients are asking us to deliver fully integrated marketing solutions. We’re delighted to welcome Rob Wilson whose deep expertise and knowledge will help us to drive and create new campaign solutions for the destinations, hotels, airlines, ferry and cruise lines that we represent.”
Rob Wilson said: “I’m delighted to join such a highly respected name in the travel industry and to work with the talented teams at Four bgb. Travel industry marketing is moving at a rapid pace and it will be a deep pleasure to work for an agency which has the knowledge, expertise and internal resources to deliver creative new ways of working in the very competitive global travel market place.”