Europe’s third largest airline group, AIR FRANCE KLM has appointed Four bgb to handle both its traditional and digital PR in the UK & Ireland following a multi-phase, competitive pitch process.
Four bgb will formally begin work on 1 December 2013 promoting the group’s UK regional credentials and profiling the long-haul worldwide network, as well as raising consumer awareness of both the group brand and individual brand PR for AIR FRANCE and KLM.
Warner Rootliep, General Manager UK & Ireland for AIR FRANCE KLM said: “As we look to raise the profile of AIR FRANCE KLM in the UK & Ireland, it was important for us to choose an agency that understands the aviation industry. But we were also looking for an agency who could deliver wider results using both traditional and new media skills and show a genuine understanding of SEO. Four bgb has a great aviation heritage, superb connections and digital expertise. We were very impressed with the quality of the work produced at every stage of the tender process as well as the team’s understanding of our brands.”
Helen Coop Four bgb director said: “We are delighted to be working with AIR FRANCE KLM and will be delivering integrated traditional and digital campaigns, identifying and working with major influencers from print and broadcast media to bloggers and tourist boards. AIR FRANCE KLM departs from 21 regional airports across the UK and Ireland and our campaign will be celebrating the ability to fly from local airports via Amsterdam and Paris to more than 243 destinations around the world.”
Contact Helen Coop, Director, Four bgb for more details.