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Four bgb to host event addressing Tourism Greenwash

Later this month well-known tourism and human rights campaigner Tricia Barnett, Ed Gillespie of Futurra and Peter McAllister of the Ethical Trading Institute, will be among the leading speakers debating the issues of greenwashing during Totem Tourism’s autumn sustainable masterclass, to be hosted at Four bgb’s offices in central London.

There are more than 150 organisations around the world offering sustainable rating schemes to the travel industry. The full-day masterclass on 20 September will address how effective these schemes are and will include debate how travel organisations can be transparent and run an econonomically sustainable business. A 50+ page report analysing the issues will also be provided to all delegates.
Debbie Hindle, Four bgb managing director said; “We’re very pleased to be able to support the travel industry in hosting an event which will look hard at how we can really work more efficiently and effectively to communicate sustainability. Many organisations are worried about talking about sustainable targets because they don’t want to be accused of greenwashing. A really clear understanding of the problems and best practice will be hugely valuable for everyone in our sector.”

Valere Tjolle, TotemTourism principal said: “Greenwashing is debilitating in every aspect of sustainable tourism – transparency is the key to more business – and more sustainable business. This year, as every year so far, the masterclass will be certain to sow more potent seeds of sustainable tourism growth!”
To book the sustainable masterclass on 20 September, please visit

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