Following a competitive pitch led by Four bgb MD Debbie Hindle, it has been announced that Four bgb have secured the ‘Destinations: The Travel Show’. The agency will also continue to work on the 2013 ‘Caravan & Motorhome Show’.
The campaign, spanning from October 2012 to February 2012, will see the team promoting both ‘The Caravan & Motorhome Show’ (Manchester) and ‘Destinations: The Travel Show’ (Manchester and London), taking place early next year.
The previous ‘Caravan & Motorhome Show’ contributed to a 42% increase in visitors over four days, record breaking sales and 70% of exhibitors immediately booking for 2013.
Show director Sam North commented to PR Week that: ‘The PR campaign executed by Four played its part in attracting new visitors. Timely, high impact feature coverage including ITV, the Manchester Evening News and BBC Radio Manchester really got the buzz going and converted to visitors and sales.’