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Four attends Blogstock 2014

Last weekend, Four bgb and Four Colman Getty sent representatives to the world’s very first blogging festival, Blogstock, to gain an insight from bloggers and industry experts from a variety of niches including fashion, family, lifestyle and travel. The two day festival ran from 8-9 August in Aldenham Country Park.

Friday kicked off with a typically British downpour and a number of sessions including food blogging with Niamh Shields (Eat like a girl), monetising your blog with Mode Media, and hobby blogging to full-time ‘pro’ blogging with Helen Best-Shaw (Fuss Free Flavours). While very much targeted at bloggers, it provided a great insight into blogging for those of us in PR.

Breakfast on Saturday was hosted by the UK Pinterest team who gave some great tips and tricks for making the platform really work for brands and bloggers. It’s the fourth biggest referrer after Facebook and doesn’t host any advertising. The team described it as a discovery engine rather than a search engine which houses authentic and organic content- so it’s not all weddings and crafts!

This was followed by a lively debate on the ethics of blogging and the perceived power bloggers have over brands. This was led by Kevin May, a journalist known for sparking discussion. 

The final debate of the day was about the future of blogging and what we can expect next….. it all seems to come down to vlogging, embracing the power of YouTube and Generation Y watching shows online.  

More information about our travel team can be found here, and our arts and culture team here