Four Arts launches its new digital offering - strategic and practical implementation of digital strategy, including the creation of online assets, activation and evaluation – on Tuesday 5 October with a forum event about how to engage arts audiences effectively online.
Guest speaker Hasan Bakhshi, Director of NESTA's Creative Industries Unit and co-author of the recent groundbreaking Culture of Innovation report, will be presenting the latest research on the changing patterns of audience demand, new business models that work and how and why users pay for digital content.
The event will also lend insight into which platforms to use, how to blog and tweet and how organisations can ensure that audiences find their content.
“Interactive websites, Facebook pages, Twitter streams, Flickr albums, Foursquare locations - they're everywhere and hold huge potential as a way of bringing arts and culture to a wider audience,” says Four Arts Account Director Justin Pledger. “We want to work with arts organisations to develop their digital strategy and take full advantage of these opportunities, while igniting discussion around the subject with this launch event.”
For more information about Four Arts, its new digital offering and the forum event please contact Justin on (0)870 626 9013. You can also visit Four’s website at www.fourcommunications.com
and follow the company at twitter.com/fourcomms.
Note to editors
About Four Arts
Four Arts is part of Four Sports, Arts & Sponsorship, which was established in March 2005 and provides consultancy and communications services to sponsors, sports and arts organisations, venues and bids. It is part of Four Communications Group and a member of Arts & Business and the European Sponsorship Association.
About Four Communications
Four Communications was set up in 2001 based on four core principles: experience, passion, intelligence, commitment. These are the principles which underpin all our client programmes and define the way we run the business.
We have a two-centre strategy, based in the United Kingdom and the Gulf, from which we deliver local and international campaigns for a wide range of clients in the public and private sectors.
We are a fully integrated agency spanning public relations, public affairs and sponsorship and have our own in–house creative teams delivering digital, design, web, corporate publishing, events, marketing and media planning and buying. This means clients get an unrivalled service, matching their total communications needs, and unrivalled value for money.
Four Communications is owned and controlled by its management and staff.
29 September 2010