1 October 2007: Four Communications has been appointed to handle corporate and consumer PR activity for the award-winning Hand Picked Hotels collection following a competitive pitch involving four agencies. Created by former City lawyer Julia Hands, Hand Picked Hotels are luxurious country estate hotels renowned for exquisite food, fine wines and excellent service in stylish, relaxing surroundings. There are 14 hotels across the UK, with locations ranging from the New Forest and Jersey to Yorkshire and Edinburgh. More than £70 million has been invested so far to refurbish and update the hotels, with the creation of fabulous interiors and state-of-the-art spas. Four Communications will be promoting the collection to national, regional and local media.
Stephen Callis, marketing manager for Hand Picked Hotels, said: "We are looking forward to working with Four and generating greater awareness and media coverage of Hand Picked Hotels. Four have successfully demonstrated their knowledge of our industry and combined with their media relationships, will become an integral extension of our team'.
The account will be led by Marion Hardman, associate director of Four's brand, living and travel division, with account director Natalie Amos and account manager Lisa Ronchetti.
For more information please contact: Marion Hardman, associate director – Four Communications E: email@example.com