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Four appoints new sports and sponsorship expert

 Four Communications welcomes Catherine Eastham to the Sports, Arts & Sponsorship team.

Catherine joins in the role as Associate, from brandRapport, where she has spent the past five years managing sports strategy and activation accounts. Specialising in Olympic marketing, including leading campaigns for Panasonic, B&Q and Lenovo, Catherine has eight years’ Olympic marketing experience, having previously worked at the British Olympic Association and London 2012 bid company. Her expertise in sports and sponsorship strategy and communications ranges across a broad range of clients and sectors, including Chivas Brothers, UBS, Babybel, Sport England and the Sport & Recreation Alliance. 

Four Communications Group UK CEO, Alun James, said: “Catherine brings valuable experience and expertise in the sports and sponsorship sector which builds on the reputation of the Four Sports, Arts & Sponsorship offering, at a time when we are winning new clients and our existing clients are growing their sponsorships. We are looking forward to a strong 2011 and are confident that Four Sports, Arts & Sponsorship is well positioned and equipped to maximise on opportunities.”

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