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Four appointed for Lord of the Dance Abu Dhabi performances

Four’s UAE team has been appointed as the PR agency to promote the Lord of the Dance’s appearance at the Abu Dhabi National Exhibition Centre (ADNEC) in late June.

This will be the first time Lord of the Dance will be performing in the region and is ADNEC’s second foray into the world of entertainment (Tom Jones with Flash Entertainment being its first ever indoor concert – the PR for which was also handled by Four).

The project team includes Ray Eglington, John Rynehart, Mohammad Shaban, Becki Willis and Shádi Moazami.

Ray Eglington, Four’s managing director - international, said:  “Lord of the Dance is a fantastic performance event, expected to attract UAE nationals and expats alike.  It really does represent a special part of Irish culture and we’ve already started working with our existing client Tourism Ireland on some joint initiatives in the run-up to the performances.”


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