Four Marketing & Media has been appointed for media planning & buying and creative for a joint campaign between the German National Tourist Office and Deutsch Bahn.
The campaign aims to highlight Germany’s 39 UNESCO World Heritage sites whilst also promoting how getting to Germany by train is easy, quick and economical. The “London Spezial” offer starts from €59, and you could be in Germany in less than 4.5 hours.
The campaign will run from mid-December and will consist of 16-sheets on the London Underground, six sheets in key London train stations and a fleet of London taxis. The creative campaign will use striking imagery of the UNESCO sites.