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Four’s Alun James talks Nike and Manny Pacquiao on BBC Radio 5 Live

Four Consulting, Sponsorship and Sport's Alun James had to be punchual this week, when he found himself a guest on the Phil Williams Show on BBC Radio 5 Live, to comment on Nike’s decision to terminate its relationship with the boxer Manny Pacquiao. 

The eight time world champion had made homophobic comments while running for political office in the Philippines.

Alun showcased his expertise and experience by outlining the considerations that brands must undertake when determining action against sponsored individuals.