3rd August 2006: PURE International, the leading international property sales and investment specialist, has appointed Four Communications to handle media planning and buying aimed at second homebuyers and investors based in the UK, Ireland and Switzerland. The UK and Switzerland based company has briefed Four Communications to promote its luxury developments in Switzerland, Canada, Austria, Spain, Italy, the Caribbean, USA and Mexico to second home and investor markets.
Andrew Jack, MD of Four Media, said: "This is an exciting opportunity for us to work with Europe's most professional and largest player in the overseas sector. PURE International only select developments in excellent locations, where investment potential is strong and where there is enormous appeal for potential purchasers of second homes."
Kate Bermon, Head of PR and Marketing at PURE International said: "Since our recent appointment of Four Communications, PURE's media planning has progressed significantly to our commercial and procedural benefit. A highly efficient planning process was created and seamlessly implemented by the Four team to match our specific needs. The team have made a great effort to get to know our business at every level, are consistently proactive and appear to relish a challenge. I have no hesitation in recommending Four's media planning services."
For further information please contact:
Andrew Jack, managing director - Four Media
T: 44 (0)870 444 4568