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Etihad selects Four for UK programme

United Arab Emirates' national airline appoints Four to promote ambitious growth in UK 4 September 2007 Etihad Airways, the national airline of the United Arab Emirates, has appointed Four Communications as its public relations agency in the UK, following a competitive pitch. Four will support Etihad's ambitious growth plans in the UK, and promote the airline's routes and award-winning services.
Lis Griffiths, head of Four Communications' travel practice, said: "Etihad is one of the most exciting airlines in the industry at the moment, with ambitious expansion plans across the globe. Our role will be to help boost its profile amongst key customer target groups, as well as supporting its efforts to highlight the attractions of Abu Dhabi as a destination."
Iain Burns, vice-president of corporate communications at Etihad, said: "The UK is an important strategic market for Etihad's communications efforts. Not only is it of growing importance in terms of customer numbers but it is also a focal point for aviation journalism. Four were able to demonstrate that they could help us in both of those areas."
Etihad Airways was established as the national airline of the United Arab Emirates in July 2003. Since its inception Etihad has grown faster than any other commercial airline in history. The airline's international network stretches from the Middle East to Europe, the Indian subcontinent, North America, the Far East and Africa. Its main base is in Abu Dhabi, the capital of the United Arab Emirates.
Four starts work with Etihad from 1 September 2007. The agency has offices in London, Liverpool, Dubai and Bahrain; and is shortly opening an office in Abu Dhabi.
For further information contact:
Etihad Airways
Damian James, manager PR
Tel: 971 2 505 8000 Dir: 971 2 505 8336
Four Communications Group
Ray Eglington, managing director – international
44 7973 893 208 / 973 36 044 111
Lis Griffiths T: 44 870 4444 568 / 44 7900 193 355

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