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Dotti Irving writes for PR Week on the regenerative force of culture

Dotti Irving, CEO of Four’s culture and campaigning practice, Four Colman Getty, has written in this month’s PR Week about culture’s transformational impact on communities.

Highlighting London’s South Bank, Canterbury, Margate, Birmingham and Bilbao, Dotti looks at how brave decision-making by budget-stretched public servants is transforming their communities into international focal points for the arts.

In the piece, Dotti talks about client, the Library of Birmingham, which opened its doors on 3 September this year.

“The most striking example of UK cultural regeneration in recent years must be the newly opened Library of Birmingham. A three-year, £189m capital project, this was a potentially controversial spend in a deep economic recession and at a point when community libraries were under threat or being closed elsewhere. It attracted huge interest from the media, local community, cultural sector and the world at large. The library had 300,00 visitors in its first three weeks and 10,285 books were borrowed in the first seven days.

“It is too early to detail the financial return, but anecdotally we know that the impact in the city has been transformational. It may take a brave councillor to invest in the arts, but culture’s ability to restore a city is a wonder to behold. And a joy to publicise.”

Read the full piece in this month’s PR Week


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