With the latest research showing an increased belief that cancer can be beaten, there was considerable optimism at the third anniversary of the Scottish Government’s Detect Cancer Early campaign.
Hosted by Health Minister Shona Robison and actress Elaine C Smith, figurehead of the breast cancer advertising, the event attracted 80 patients, clinicians and supporters.
Our in-house digital team produced this short video to mark the three years (tissues at the ready…).
Media interest was high, and we scooped a whopping 18 minutes of broadcast coverage with an equivalent commercial value of £90,000.
Here’s to the next three years of promoting early detection.