Dartmoor National Park Authority has appointed Four Sponsorship to evaluate and develop its commercial sponsorship offering.
The project will look specifically at new opportunities offered by the Park, which provided many of the stunning locations for Steven Spielberg’s blockbuster film War Horse, and by the Authority, which runs a number of initiatives including the Winning Landscapes photography competition.
Dartmoor is a member of the 15-strong National Park family and was one of the first to receive its designation in 1951. Located in Devon, it is the largest and wildest area of open country in the South of England and welcomes almost three million visitors a year. It also hosts a number of high profile events and outdoor activities including the Tour of Britain cycle race.
Four Sponsorship, part of Four Communications Group, provides consultancy and communications services to sponsors, rightsholders, venues and bids and has worked with clients including the Scout Association, Royal Horticultural Society and City of London Sinfonia.
National Park Chief Executive Dr Kevin Bishop said: "This is an exciting time for Dartmoor National Park Authority to review our assets, explore the marketplace and identify previously untapped opportunities. Working closely with Four, we are eager to look at how we can position ourselves to the commercial sector and strengthen our sponsorship offering."