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Daily Telegraph hat trick for April Fool’s Day

Four Colman Getty has had great fun launching boo!mark, created by LIDA for our client Foyles. Boo!mark was positioned as an exciting new addition to Foyles’s book related gifts and stationery - an electronic bookmark which can sense when a reader has fallen asleep, and wake them to continue reading.

With just a few days lead-time, we placed the story as an exclusive with the Daily Telegraph, sourcing a quote from author Helen Lederer, who features on the Bollinger Everyman Wodehouse Prize for Comic Fiction announced by Four Colman Getty yesterday. Helen is also published by our client Pan Macmillan – making the story a hat trick for our clients.