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Crusaid appoints Four

13th March 2006: Crusaid, the national fundraiser for HIV & AIDS, has appointed Four Communications Group to help manage its marketing communications programme for Walk For Life 2006. The London walk is in its sixteenth year and is the largest sponsored walk for HIV and AIDS in Europe. Four's role will cover public relations, sponsorship and commercial consultancy and media planning and buying. 
 
Nigel Seymour, Head of Fundraising and Communications for Crusaid said: 'This year is our 20th anniversary and we intend to make Walk For Life bigger and better than ever. Four's cross-discipline expertise will help us with communications across different media and to a broad range of audiences. This will encourage more participants and donors for Walk for Life 2006 and help to communicate our recent brand repositioning and raise our profile.'
 
Rachel Clarke, associate at Four, said 'We look forward to raising awareness of the Walk for Life and Crusaid to the broader public and the business community. Our growing portfolio of work in the not-for-profit sector strengthens our CSR offering and demonstrates the way we work best – bringing experts from across the business together to meet client needs.'
 
Four won the contract after a competitive pitch and the work begins immediately. The fee for the programme is undisclosed.
 
For further information:
Rachel Clarke, associate - Four Communications
T: 44 (0)870 066 8733
E: rachel.clarke@fourcommunications.com

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