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Creating an identity for Chapter London

This week saw Four Creative successfully launch Chapter London - the most exclusive student accommodation brand currently in the capital. The launch, for US real-estate giant, Greystar, followed a hugely competitive pitch during Spring/Summer 2015.

Four were commissioned to create a proposition and identity to deliver an experiential brand within what is a hugely crowded marketplace. 

The team set to work creating a full brand suite including new name, logo and website www.chapter-living.com as well as rebranding the signage of all 7 asset building in Central London with striking visuals, creation of branded merchandise, photography, video, copywriting and tone. Phase 2 is now underway.

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