Consolidated PR recently launched a major new youth engagement campaign for the Foreign and Commonwealth Office (FCO) as part of its ongoing campaigning work aimed at encouraging British nationals to be better prepared when they travel overseas.
“Take Your Pic” seeks to reduce the number of preventable incidents taking place in key European resorts. These can include issues from drug and alcohol related incidents and arrests and detentions due to bad behaviour through to problems arising through lack of adequate travel insurance and hospitalisations.
Rooted in the nuances of social media use and the ubiquity of holiday selfies, Take Your Pic encourages young travellers to think about the consequences of their actions, or inactions, in the context of a #holidaywin or #holidayfail, and make a choice as to which they’d prefer.
This integrated campaign has a strong social media presence across Twitter and Tumblr, and is being activated in Greece, Ibiza, Magaluf, Ayia Napa and Sunny Beach in collaboration between Consolidated PR, FCO consular posts and a broad range of travel industry and local partners.
For further information contact Liz Fay on 020 3697 4200.