1st February 2006 Club Med has appointed Four Communications to handle the French upmarket holiday company's consumer, lifestyle and travel trade press PR, following a six-way pitch. Four's travel and lifestyle team take over from travel PR specialists Synergy, who have been Club Med's agency for the past three years. The appointment follows an in-depth review of PR strategy by Club Med marketing manager, Sarah Mason, and a move to further up-market positioning following extensive refurbishment investment at many of the company's 80 European and worldwide locations. These include Marrakech, Bahamas, Brazil, Malaysia and Maldives, plus stylish Club Med French, Italian and Swiss ski Village destinations.
'We were well served by Synergy but now feel the time is right for a lifestyle approach to take advantage of growing lifestyle PR opportunities to project the brand's distinctive and exclusive appeal. Four's capability in this arena came across as strategically and creatively impressive' said Sarah Mason, marketing manager, Club Med.
'A quality holiday service-where all your needs are meticulously identified and provided at one inclusive price - are a prime example of a lifestyle product that are interest a wide range of media-including food, travel, fitness and health, and we are looking forward to working with Club Med to extend their brand appreciation among an increasingly discerning audience' said Steve Gebbett, head of consumer PR at Four Communications.
For further information please contact:
Lis Griffiths, account director - Four Communications
T: 44 (0)870 420 3234