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chip & PIN success

20th February 2006 Hand-in-hand with the in-house team at APACS, Four has been running the hugely successful chip and PIN press office for the past three years. The final campaign 'I LOVE PIN' reached its climax on 14 February. The PR-only campaign, devised and designed by Four and APACS, aimed to encourage cardholders to use their PIN - and did exactly that. In just seven days the press office generated more than 1,000 pieces of coverage; from the Today Programme and GMTV in the morning to the BBC 10 O'Clock News in the evening, and it included two Daily Mail front pages in a week.

For more information please contact

Mike Pooley, account director - Four Communications

T: 44 (0)870 420 3245

e: mike.pooley@fourcommunications.com

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