Cambridge Airport has appointed Four bgb to handle its PR in the UK following a successful three-way pitch. Commencing work with immediate effect, Four bgb will be providing PR support to the airport over the next three years as it begins to re-introduce and further develop passenger air services.
Four bgb will be providing both consumer and B2B PR support to the airport as it starts introducing European short-haul operations to both popular and niche business and leisure destinations by quiet, comfortable and efficient regional aircraft types. The airport will be launching the first in a range of new regular airline services on 12 May 2012, with a re-opening of the popular route between Jersey and Cambridge operated by Channel Islands carrier Blue Islands. This will be closely followed by the UK launch of services by European regional airline Danube Wings, commencing a new and unique twice-weekly scheduled airline route to Dole-Jura, near to the major cities of Dijon and Besançon in eastern France and providing the first scheduled air service from Britain to the acclaimed wine-making regions of Franche-Comté and Burgundy.
Archie Garden, Director of Cambridge Airport commented, "As we enter a new phase of development for Cambridge Airport, we were looking for a PR agency with a clear understanding of the aviation and wider travel industry in the UK, as well as Cambridge's place within that. Four bgb impressed us with their contacts and knowledge of the industry, as well as their enthusiasm and complementary ideas for our vision of the airport. We are looking forward to working with them over the coming years to cement Cambridge's position as an important and respected regional international passenger airport, with a welcomingly local approach to business."
Ideally located only three miles from the centre of Cambridge, the airport will offer travellers direct access to London by rail in 45-minutes and provides a gateway to the East of England. This ease of access will be a key focus of the consumer PR work, along with promotion of the routes.
David Surley, Head of Business Development at Cambridge Airport stated, "Four bgb have an enviable reputation in the PR business for demonstrated understanding of airport, airline and travel communications. Working alongside their highly professional team, I know that as we evolve the airport and our airline, tour operator and destination customers will receive first class PR support."