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Busy New Year for Four in the Middle East

The Four Communications team in the UAE was kept very busy this New Year managing the PR for two high profile events.
At the Emirates Palace the Four Communications team were working for leading events company, Flash Entertainment, on the media relations for the New Year’s Eve Rihanna concert.  Four managed the media accreditation, on-site media and broadcast footage for the event which saw coverage regionally and internationally including The Sun and The Star in the UK.
New Year’s Eve was also the start date of the three-day Capitala World Tennis Championship also in Abu Dhabi.  The tournament is also a Flash Entertainment event in conjunction with IMG and Four Communications has been working on the PR campaign for the last four months.  Four managed all aspects of media relations including a photocall with world number 1 Roger Federer and world number 2 Rafael Nadal playing tennis on the Yas Marina Circuit in a pre-tournament warm-up, media accreditation, player press conferences, the on-site media centre and story and footage distribution.  The Championship saw Roger Federer suffer a rare defeat to on-form Swede, Robin Soderling, who eventually got beaten in the final by Rafael Nadal. Coverage of the event has been picked up worldwide.
These events mark the end of a very busy events calendar for Four Communications in the UAE.  The team this year has managed the PR for high profile events including the Abu Dhabi Music and Arts Festival 2009 featuring the Bolshoi Ballet and Andrea Bocelli, Cirque du Soleil in Dubai, Yasalam – the entertainment programme around the first F1 Etihad Airways Abu Dhabi Grand Prix featuring Beyonce, Aerosmith, Timbaland and Kings of Leon, Creamfields Abu Dhabi and the Dubai World Championship Golf.

If you would like to know more about managing PR programmes around high profile events please contact

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