September 08: Publishers Chorion are turning to Four Communications this autumn to help promote one of its most precious assets – the Blyton publishing estate.
With more than 20 new books set for release over the next 18 months, Chorion is developing a new content programme which sees some of Blyton’s famous characters feature in brand new adventures. And it is up to Four to help manage the publicity around the books – from business and interview profiles for key representatives of Chorion to book reviews and promotions with family and children’s media.
Our first assignment has been the launch of Enid Blyton’s The Enchanted World based on Blyton’s original masterpiece The Faraway Tree.
At the same time, Four is pitching the wider business story to national media, incorporating the newly-launched The Famous Five’s Survival Guide featuring the original Famous Five characters, Julian, Dick, Anne, George and Timmy the Dog as grown ups, and previewing other stories such as The Wishing-Chair, Malory Towers and The Secret Series.
An in-depth interview in The Sunday Times (24 August) with Jeff Norton, Director of Brand Development at Chorion, kicked off six pieces of national press coverage, ranging from the Daily Mail to Sunday Star. BBC News and BBC Radio 5 Live covered the story on their breakfast programmes during launch weekend, all extolling the virtues of Blyton’s unique storytelling.
Reviews and promotions in key media channels including those aimed at Mums and kids will help ensure the books fly off the shelves this autumn and in the run up to Christmas.