Four Communications struck gold at the second annual Middle East Public Relations Awards this week, winning the Best Practice Award for Corporate Image and Reputation for its work for Michigan State University.
The campaign focused on communicating the University’s commitment to the region as it changed strategy in response to the global economic situation.
Four also made the finals for the Best Consumer Campaign awards, for its work with Flash Entertainment, promoting the Yasalam music festival around last year’s Formula 1 Etihad Airways Abu Dhabi Grand Prix, and for its on-going brand communications programme for Abu Dhabi Finance. This campaign, ‘Interest only’ was short-listed on the night.
Four’s managing director – international, Ray Eglington, said, “These were three result-focused campaigns and it was great for our work to be recognized in this way. We were particularly pleased to win the Best Corporate Reputation award.”