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Arts organisations urged to move beyond live experience in valuable insight from launch of Four Arts' digital offering

Arts organisations were today urged to be at the forefront of digital innovation and go beyond the traditional focus on live cultural experiences as audiences move from consumption to participation.

The topic was addressed at the launch of Four Arts’ new digital offering, where speakers including Hasan Bakhshi, Director of Nesta’s Creative Industries Unit and co-author of the recent groundbreaking Culture of Innovation report, offered valuable insight and practical advice about harnessing the power of social media and other interactive platforms to create cultural experiences, increase search engine optimisation and evaluate results.
 
“Arts organisations have such fantastic content to offer audiences online but need to innovate digitally to engage a wider and broader range of people as technology becomes the biggest competitor for leisure time,” says Four Arts Account Director Justin Pledger. “By offering practical tips and advice with this event we aim to de-mystify the whole process and work with arts organisations to further develop their strategy.”
 
For more information about Four Arts and its new digital offering – strategic and practical implementation of strategy, such as the creation of online assets, activation and evaluation - please contact Justin on (0)870 626 9013. You can also visit Four’s website at www.fourcommunications.com and follow the company at twitter.com/fourcomms.
 
 
ENDS
 
Note to editors
 
About Four Arts
Four Arts is part of Four Sports, Arts & Sponsorship, which was established in March 2005 and provides consultancy and communications services to sponsors, sports and arts organisations, venues and bids. It is part of Four Communications Group and a member of the European Sponsorship Association.
 
About Four Communications
Four Communications was set up in 2001 based on four core principles: experience, passion, intelligence, commitment. These are the principles which underpin all our client programmes and define the way we run the business.
 
We have a two-centre strategy, based in the United Kingdom and the Gulf, from which we deliver local and international campaigns for a wide range of clients in the public and private sectors.
 
We are a fully integrated agency spanning public relations, public affairs and sponsorship and have our own in–house creative teams delivering digital, design, web, corporate publishing, events, marketing and media planning and buying. This means clients get an unrivalled service, matching their total communications needs, and unrivalled value for money.
 
Four Communications is owned and controlled by its management and staff.

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